For brands that care.
For brands that care.
SEO & Content Services That Turn Visitors into Customers
SEO & Content Services That Turn Visitors into Customers
SEO & Content Services That Turn Visitors into Customers
Your website and content shouldn't just exist; they should work for you and the world. I help purpose-driven businesses and brands that care about people and the planet attract the right audience, share their mission, and make sure their products or services reach the people who need them most. From content creation to technical SEO, my services are designed to make your website a growth engine; helping your business thrive while making a positive impact.
Your website and content shouldn't just exist; they should work for you and the world. I help purpose-driven businesses and brands that care about people and the planet attract the right audience, share their mission, and make sure their products or services reach the people who need them most. From content creation to technical SEO, my services are designed to make your website a growth engine; helping your business thrive while making a positive impact.
Your website and content shouldn't just exist; they should work for you and the world. I help purpose-driven businesses and brands that care about people and the planet attract the right audience, share their mission, and make sure their products or services reach the people who need them most. From content creation to technical SEO, my services are designed to make your website a growth engine; helping your business thrive while making a positive impact.
My services
My services
My services
The Building Blocks of My Work
The Building Blocks of My Work
These are the essential services I offer to help your website attract more visitors, improve its search engine ranking, and turn traffic into loyal customers. All services are available in English and French. Every package I create is built around these core focus areas:
These are the essential services I offer to help your website attract more visitors, improve its search engine ranking, and turn traffic into loyal customers. All services are available in English and French. Every package I create is built around these core focus areas:
These are the essential services I offer to help your website attract more visitors, improve its search engine ranking, and turn traffic into loyal customers. All services are available in English and French. Every package I create is built around these core focus areas:
Content Writing & Optimisation
Content Writing & Optimisation
Content Writing & Optimisation
Blog articles, landing pages, and homepage copy that are clear, persuasive, and optimized for both search engines and AI tools like ChatGPT or Gemini. Content that gets found and converts.
Articles, landing pages, and homepage copy that are clear, persuasive, and optimized for search engines and AI (ChatGPT, Gemini). Content that gets found and converts.
Blog articles, landing pages, and homepage copy that are clear, persuasive, and optimized for both search engines and AI tools like ChatGPT or Gemini. Content that gets found and converts.
Website SEO & Content Audit
Website SEO & Content Audit
Website SEO & Content Audit
A full check-up of your website using professional SEO tools, with a clear, actionable report to fix issues, improve performance, and boost visibility.
A full check-up of your website using professional SEO tools, with a clear, actionable report to fix issues, improve performance, and boost visibility.
A full check-up of your website using professional SEO tools, with a clear, actionable report to fix issues, improve performance, and boost visibility.
On-Page Optimisations for Search Engines & AI
On-Page Optimizations
On-Page Optimizations
Technical and content improvements for your pages to ensure they perform well in search engines and AI-driven platforms; everything from meta tags and headings to copy structure and markups.
Technical & content improvements for your pages to ensure they perform well in search engines and AI platforms; meta tags, headings, copy structure, schema markups & more.
Technical & content improvements for your pages to ensure they perform well in search engines and AI platforms; everything from meta tags & headings to copy structure & markups.
Link-Building & Off-Page Optimisation
Link-Building
Link-Building & Off-Page Optimisation
Helping your site gain authority through high-quality backlinks, guest articles, and monitoring the health of your current backlinks, all designed to improve your rankings and visibility.
Helping your site gain authority through high-quality backlinks, guest articles, and monitoring your current backlinks quality, all designed to improve your rankings and visibility.
Helping your site gain authority through high-quality backlinks, guest articles, and monitoring the health of your current backlinks, all designed to improve your rankings and visibility.
Additional services:
Improving category pages so customers understand the differences between your products
Cleaning up duplicate or outdated content that may confuse both users and Google
Creating FAQ sections that directly answer customer questions and improve visibility in search
Reviewing your product naming and on-site messaging for clarity and consistency
Setting up (or optimising) your content calendar to keep your brand active and discoverable
Content localisation: service available in French and English
Additional services:
Improving category pages so customers understand the differences between products
Cleaning up duplicate or outdated content that may confuse both users and Google
Creating FAQ sections that directly answer customer questions and improve visibility in search
Reviewing your product naming and on-site messaging for clarity and consistency
Setting up (or optimising) your content calendar to keep your brand active and discoverable
What I Can Do for B2B Clients
What I Can Do for
B2B Clients
What I Can Do for B2B Clients
SEO for complex topics: Keywords and structure that help the right people find you.
Smart website structure: Internal linking and navigation that guides buyers and boosts visibility.
Technical SEO that works: From page speed to schema markup and indexation, I optimise your site for search engines and AI-driven tools.
Thought leadership & long-form content: Landing pages, ebooks, guides, blogs, and insights that position your company as an expert.
What I Can Do for B2C Clients
What I Can Do for
B2C Clients
Content that sells: Product copy, landing pages, and blogs that make customers confident and ready to buy.
SEO that gets found: Optimised keywords and content so your products reach the right audience.
Smart website structure: Easy-to-navigate pages and internal links that improve user experience and rankings.
Technical SEO that works: Page speed, crawl optimisation, schema markup, and AI-readiness. Those optimisations allow search engines and AI tools to find and rank your products.
Blog & content strategy: Optimised posts that boost visibility on Google and AI-driven search.
What I Can Do for Local Businesses
What I Can Do for
Local Businesses
Content that connects: Clear, local-focused pages that show why customers should choose you.
Local SEO: Appear in Google Maps, "near me" searches, and local queries with an optimised My Business Profile.
Smart site setup: Easy navigation and internal linking to guide visitors and improve rankings.
Technical SEO for local visibility: Page performance and structured data to help Google and AI find you.
Local content & blogs: Articles and updates that increase visibility in your neighbourhood or service area.
Reputation & trust-building: Showcase reviews, testimonials, and FAQs to boost credibility.
Content that connects: Clear, local-focused pages that show why customers should choose you.
Local SEO: Appear in Google Maps, “near me” searches, and local queries with an optimised My Business Profile.
Smart site setup: Easy navigation and internal linking to guide visitors and improve rankings.
Technical SEO for local visibility: Page performance and structured data to help Google and AI find you.
Local content & blogs: Articles and updates that increase visibility in your neighbourhood or service area.
Reputation & trust-building: Showcase reviews, testimonials, and FAQs to boost credibility.
The Types of Businesses I Help
The Types of Businesses I Help
I work with a variety of businesses provided they care about the environment and social equality, helping them turn content into growth, visibility, and revenue. Some examples include:
I work with a variety of businesses provided they care about the environment and social equality, helping them turn content into growth, visibility, and revenue. Some examples include:
B2C E-commerce & Retail
B2C E-commerce & Retail
Online shops of all sizes (fashion, tech, home, beauty, lifestyle…)
Product launches, catalog optimisation, and blog content to drive sales
Technical optimisations suited for B2C business
Technical optimizations suited for B2C business
B2B & SaaS Companies
B2B & SaaS
Companies
Service providers, software companies, and niche B2B markets
Lead generation through optimised website content, thought leadership, and technical SEO
Lead generation through optimized site content, thought leadership, and technical SEO
Ensure an optimal website health in collaboration with your developers
Stores & Local Businesses
Stores & Local Businesses
Restaurants, fitness studios, salons, service providers, and retailers
Local SEO, Google Business Profile optimisation, and content that attracts nearby customers
Technical optimisation of your site to make your site visible on Google and AI tools
Other Businesses I Work With
Health & Wellness | Education & Courses | Travel & Hospitality | Specialty Products & Services
No matter the business, my goal is the same: turn your website and content into a powerful growth engine that brings in traffic, converts visitors, and boosts revenue.
Other Businesses I Work With
Health & Wellness | Education & Courses | Travel & Hospitality | Specialty Products & Services
No matter the business, my goal is the same: turn your website and content into a powerful growth engine that brings in traffic, converts visitors, and boosts revenue.
Other Businesses I Work With
Health & Wellness | Education & Courses | Travel & Hospitality | Specialty Products & Services
No matter the business, my goal is the same: turn your website and content into a powerful growth engine that brings in traffic, converts visitors, and boosts revenue.
You're in Good Company
You're in Good Company
“I've been lucky to work with Gwën. They've shown a deep understanding of SEO and their SEO efforts contributed to scale multiple products successfully. They've also shown proficient skill in keyword research, link building strategies and optimising our existing efforts. With their help, we've been able to hit our OKRs on organic traffic for campaigns, which has helped us drive more traffic and resulted in more MQLs.”
Benny Waelput
GTM Marketer - Teamleader
"I am really pleased with Gwën's help. Not only does Spark SEO Services help my business grow by improving visibility and findability, but it also gives me more confidence as an entrepreneur. Gwën works in a very tailored way and listens carefully to what is said between the lines. […] There is so much more momentum in my entrepreneurship thanks to the collaboration with Spark SEO Services. Highly recommended."
Sanne Pols
Founder - LGBTOUR Amsterdam
"I truly enjoy working with Gwën! They are very creative with their out-of-the-box content assets creation, has impeccable content creation skills, and is capable of producing content fast. Usually, Gwën gives you feedback quickly and in a constructive way. It is so nice watching how the content assets created by Gwën resonate so well with your target audience and how they increase engagement. Not to mention the wonders Gwën does with their content and product discovery and adoption. I highly recommend Gwën."
Suzana Pletikosa
Senior Product Marketing Leader
“I've been lucky to work with Gwën. They've shown a deep understanding of SEO and their SEO efforts contributed to scale multiple products successfully. They've also shown proficient skill in keyword research, link building strategies and optimising our existing efforts. With their help, we've been able to hit our OKRs on organic traffic for campaigns, which has helped us drive more traffic and resulted in more MQLs.”
Benny Waelput
GTM Marketer - Teamleader
"I am really pleased with Gwën's help. Not only does Spark SEO Services help my business grow by improving visibility and findability, but it also gives me more confidence as an entrepreneur. Gwën works in a very tailored way and listens carefully to what is said between the lines. […] There is so much more momentum in my entrepreneurship thanks to the collaboration with Spark SEO Services. Highly recommended."
Sanne Pols
Founder - LGBTOUR Amsterdam
"I truly enjoy working with Gwën! They are very creative with their out-of-the-box content assets creation, has impeccable content creation skills, and is capable of producing content fast. Usually, Gwën gives you feedback quickly and in a constructive way. It is so nice watching how the content assets created by Gwën resonate so well with your target audience and how they increase engagement. Not to mention the wonders Gwën does with their content and product discovery and adoption. I highly recommend Gwën."
Suzana Pletikosa
Senior Product Marketing Leader
“I've been lucky to work with Gwën. They've shown a deep understanding of SEO and their SEO efforts contributed to scale multiple products successfully. They've also shown proficient skill in keyword research, link building strategies and optimising our existing efforts. With their help, we've been able to hit our OKRs on organic traffic for campaigns, which has helped us drive more traffic and resulted in more MQLs.”
Benny Waelput
GTM Marketer - Teamleader
"I am really pleased with Gwën's help. Not only does Spark SEO Services help my business grow by improving visibility and findability, but it also gives me more confidence as an entrepreneur. Gwën works in a very tailored way and listens carefully to what is said between the lines. […] There is so much more momentum in my entrepreneurship thanks to the collaboration with Spark SEO Services. Highly recommended."
Sanne Pols
Founder - LGBTOUR Amsterdam
"I truly enjoy working with Gwën! They are very creative with their out-of-the-box content assets creation, has impeccable content creation skills, and is capable of producing content fast. Usually, Gwën gives you feedback quickly and in a constructive way. It is so nice watching how the content assets created by Gwën resonate so well with your target audience and how they increase engagement. Not to mention the wonders Gwën does with their content and product discovery and adoption. I highly recommend Gwën."
Suzana Pletikosa
Senior Product Marketing Leader
“I've been lucky to work with Gwën. They've shown a deep understanding of SEO and their SEO efforts contributed to scale multiple products successfully. They've also shown proficient skill in keyword research, link building strategies and optimising our existing efforts. With their help, we've been able to hit our OKRs on organic traffic for campaigns, which has helped us drive more traffic and resulted in more MQLs.”
Benny Waelput
GTM Marketer - Teamleader
"I am really pleased with Gwën's help. Not only does Spark SEO Services help my business grow by improving visibility and findability, but it also gives me more confidence as an entrepreneur. Gwën works in a very tailored way and listens carefully to what is said between the lines. […] There is so much more momentum in my entrepreneurship thanks to the collaboration with Spark SEO Services. Highly recommended."
Sanne Pols
Founder - LGBTOUR Amsterdam
"I truly enjoy working with Gwën! They are very creative with their out-of-the-box content assets creation, has impeccable content creation skills, and is capable of producing content fast. Usually, Gwën gives you feedback quickly and in a constructive way. It is so nice watching how the content assets created by Gwën resonate so well with your target audience and how they increase engagement. Not to mention the wonders Gwën does with their content and product discovery and adoption. I highly recommend Gwën."
Suzana Pletikosa
Senior Product Marketing Leader
“I've been lucky to work with Gwën. They've shown a deep understanding of SEO and their SEO efforts contributed to scale multiple products successfully. They've also shown proficient skill in keyword research, link building strategies and optimising our existing efforts. With their help, we've been able to hit our OKRs on organic traffic for campaigns, which has helped us drive more traffic and resulted in more MQLs.”
Benny Waelput
GTM Marketer - Teamleader
"I am really pleased with Gwën's help. Not only does Spark SEO Services help my business grow by improving visibility and findability, but it also gives me more confidence as an entrepreneur. Gwën works in a very tailored way and listens carefully to what is said between the lines. […] There is so much more momentum in my entrepreneurship thanks to the collaboration with Spark SEO Services. Highly recommended."
Sanne Pols
Founder - LGBTOUR Amsterdam
"I truly enjoy working with Gwën! They are very creative with their out-of-the-box content assets creation, has impeccable content creation skills, and is capable of producing content fast. Usually, Gwën gives you feedback quickly and in a constructive way. It is so nice watching how the content assets created by Gwën resonate so well with your target audience and how they increase engagement. Not to mention the wonders Gwën does with their content and product discovery and adoption. I highly recommend Gwën."
Suzana Pletikosa
Senior Product Marketing Leader
“I've been lucky to work with Gwën. They've shown a deep understanding of SEO and their SEO efforts contributed to scale multiple products successfully. They've also shown proficient skill in keyword research, link building strategies and optimising our existing efforts. With their help, we've been able to hit our OKRs on organic traffic for campaigns, which has helped us drive more traffic and resulted in more MQLs.”
Benny Waelput
GTM Marketer - Teamleader
"I am really pleased with Gwën's help. Not only does Spark SEO Services help my business grow by improving visibility and findability, but it also gives me more confidence as an entrepreneur. Gwën works in a very tailored way and listens carefully to what is said between the lines. […] There is so much more momentum in my entrepreneurship thanks to the collaboration with Spark SEO Services. Highly recommended."
Sanne Pols
Founder - LGBTOUR Amsterdam
"I truly enjoy working with Gwën! They are very creative with their out-of-the-box content assets creation, has impeccable content creation skills, and is capable of producing content fast. Usually, Gwën gives you feedback quickly and in a constructive way. It is so nice watching how the content assets created by Gwën resonate so well with your target audience and how they increase engagement. Not to mention the wonders Gwën does with their content and product discovery and adoption. I highly recommend Gwën."
Suzana Pletikosa
Senior Product Marketing Leader
“I've been lucky to work with Gwën. They've shown a deep understanding of SEO and their SEO efforts contributed to scale multiple products successfully. They've also shown proficient skill in keyword research, link building strategies and optimising our existing efforts. With their help, we've been able to hit our OKRs on organic traffic for campaigns, which has helped us drive more traffic and resulted in more MQLs.”
Benny Waelput
GTM Marketer - Teamleader
"I am really pleased with Gwën's help. Not only does Spark SEO Services help my business grow by improving visibility and findability, but it also gives me more confidence as an entrepreneur. Gwën works in a very tailored way and listens carefully to what is said between the lines. […] There is so much more momentum in my entrepreneurship thanks to the collaboration with Spark SEO Services. Highly recommended."
Sanne Pols
Founder - LGBTOUR Amsterdam
"I truly enjoy working with Gwën! They are very creative with their out-of-the-box content assets creation, has impeccable content creation skills, and is capable of producing content fast. Usually, Gwën gives you feedback quickly and in a constructive way. It is so nice watching how the content assets created by Gwën resonate so well with your target audience and how they increase engagement. Not to mention the wonders Gwën does with their content and product discovery and adoption. I highly recommend Gwën."
Suzana Pletikosa
Senior Product Marketing Leader
“I've been lucky to work with Gwën. They've shown a deep understanding of SEO and their SEO efforts contributed to scale multiple products successfully. They've also shown proficient skill in keyword research, link building strategies and optimising our existing efforts. With their help, we've been able to hit our OKRs on organic traffic for campaigns, which has helped us drive more traffic and resulted in more MQLs.”
Benny Waelput
GTM Marketer - Teamleader
"I am really pleased with Gwën's help. Not only does Spark SEO Services help my business grow by improving visibility and findability, but it also gives me more confidence as an entrepreneur. Gwën works in a very tailored way and listens carefully to what is said between the lines. […] There is so much more momentum in my entrepreneurship thanks to the collaboration with Spark SEO Services. Highly recommended."
Sanne Pols
Founder - LGBTOUR Amsterdam
"I truly enjoy working with Gwën! They are very creative with their out-of-the-box content assets creation, has impeccable content creation skills, and is capable of producing content fast. Usually, Gwën gives you feedback quickly and in a constructive way. It is so nice watching how the content assets created by Gwën resonate so well with your target audience and how they increase engagement. Not to mention the wonders Gwën does with their content and product discovery and adoption. I highly recommend Gwën."
Suzana Pletikosa
Senior Product Marketing Leader
From First Contact to Kickoff
From First Contact to Kickoff
Interested in collaborating? Wonderful! Here's how the process works; simple, transparent, and designed to give you clarity from the start.
1. Reach out
Tell me a bit about your business, what you've noticed, and what you'd like to achieve.
2. Time to plan our first conversation
I'll get in touch to schedule a free appointment, either via video call or in person, depending on your location and preference.
3. Free appointment + quick audit
Before our meeting, I’ll prepare a complimentary mini-audit of your site. We'll review your current SEO/content situation, past actions, and your goals. This is also the moment to see if we're a good fit and outline what your project could look like.
4. Project proposal
Following the meeting, I'll send you a detailed quote and project proposal based on everything we discussed.
5. Quote validation
Once you approve the quote, we begin working together! 🎉 I'll guide you through the next steps so everything is clear and organized from day one.
1. Reach out
Tell me a bit about your business, what you've noticed, and what you'd like to achieve.
2. Time to plan our first conversation
I'll get in touch to schedule a free appointment, either via video call or in person, depending on your location and preference.
3. Free appointment + quick audit
Before our meeting, I’ll prepare a complimentary mini-audit of your site. We'll review your current SEO/content situation, past actions, and your goals. This is also the moment to see if we're a good fit and outline what your project could look like.
4. Project proposal
Following the meeting, I'll send you a detailed quote and project proposal based on everything we discussed.
5. Quote validation
Once you approve the quote, we begin working together! 🎉 I'll guide you through the next steps so everything is clear and organized from day one.
1. Reach out
Tell me a bit about your business, what you've noticed, and what you'd like to achieve.
2. Time to plan our first conversation
I'll get in touch to schedule a free appointment, either via video call or in person, depending on your location and preference.
3. Free appointment + quick audit
Before our meeting, I’ll prepare a complimentary mini-audit of your site. We'll review your current SEO/content situation, past actions, and your goals. This is also the moment to see if we're a good fit and outline what your project could look like.
4. Project proposal
Following the meeting, I'll send you a detailed quote and project proposal based on everything we discussed.
5. Quote validation
Once you approve the quote, we begin working together! 🎉 I'll guide you through the next steps so everything is clear and organized from day one.
Bring Your Purpose
to the People Who Need It
Bring Your Purpose
to the People Who Need It
Your business has something valuable to offer; products, services, or ideas that can make a difference. Let's make sure the right people see it. I help purpose-driven brands turn their content and website into a growth engine that attracts the audience that truly matters.
Take the first step today and let's explore how we can work together to grow your impact with a free, no-pressure conversation.
Your business has something valuable to offer; products, services, or ideas that can make a difference. Let's make sure the right people see it. I help purpose-driven brands turn their content and website into a growth engine that attracts the audience that truly matters.
Take the first step today and let's explore how we can work together to grow your impact with a free, no-pressure conversation.
