Website optimisation

Website Optimisation

Freelance website optimisation for purpose-driven SMEs. Improve speed, SEO, structure & local visibility. Multilingual support available. Based in Amsterdam, working across the EU.

Key services

SEO Strategy
Website Optimisation
SEO Copywriting

Choose Spark SEO

Years of experience
Customised solutions
Value & Purpose driven

Website Optimisation Services

Your website should be more than just a pretty page; it should be fast, findable, and built to turn visitors into loyal customers. I help socially and environmentally conscious businesses like yours optimise their websites so they perform better, rank higher, and reflect your brand at its best.

Whether you're starting from scratch or improving what’s already there, I focus on user experience, technical performance, and SEO, because a beautiful website means little if no one can find it.

Bringing purpose-driven sites to life

Right now, I’m working on the multilingual website of a queer-owned restaurant in the Cyclades, Greece, optimising it for local search, storytelling, and performance across devices. From clean structure and clear navigation to engaging content in multiple languages, the goal is to make their story shine and bring more guests to their tables.

Whether you’re in hospitality, creative services, or ethical e-commerce, your story deserves the same care.

What website optimisation covers

Website optimisation isn't about quick hacks; it's about thoughtful improvements that make a difference. I can help you:

  • Improve site speed and mobile performance

  • Optimise page structure and metadata for SEO

  • Make your content easier to read, scan, and understand

  • Strengthen your internal linking and navigation

  • Enhance accessibility and multilingual setup

  • Implement Local SEO best practices

I use WordPress most often, but I'm happy to discuss other platforms too.

Optimisation that starts with understanding

Before anything gets fixed, I take the time to audit your website, understand your audience, and clarify your goals. I’ll walk you through what’s working, what could be improved, and where we can have the biggest impact, always in plain language. You’ll never be left in the dark.

Let’s make your website work harder

Whether you're welcoming guests to a physical space or running a fully digital business, your website is often your first impression. I’ll help you make it count, and ensure it keeps working for you long after the design is done.

Have questions? I’ll always make time for them. Let’s work together to optimise your site for performance, visibility, and impact.