Website Optimisation

Website Optimisation Services

Your website should be more than just a pretty page; it should be fast, findable, and built to turn visitors into loyal customers. I help socially and environmentally conscious businesses like yours optimise their websites so they perform better, rank higher, and reflect your brand at its best.

Whether you're starting from scratch or improving what's already there, I focus on user experience, technical performance, and SEO, because a beautiful website means little if no one can find it.

Bringing purpose-driven sites to life

I recently completed the multilingual optimisation of a queer-owned restaurant in the Cyclades, Greece. The project focused on strengthening local search visibility, refining storytelling, and improving performance across devices. From a clean site structure and intuitive navigation to engaging, culturally adapted content in multiple languages, the goal was to make their story shine and bring more guests to their tables.

I've also optimised the website of LGBTOUR Amsterdam, refining its SEO structure, content strategy, and on-page performance to better capture high-intent search traffic in a competitive tourism market. The focus was on visibility, clarity, and aligning the brand’s inclusive mission with real search demand.

Whether you're in hospitality, tourism, creative services, or ethical e-commerce, your story deserves the same strategic care.

What website optimisation covers

Website optimisation isn't about quick hacks; it's about thoughtful improvements that make a difference. I can help you:

• Improve site speed and mobile performance

• Optimise page structure and metadata for SEO

• Make your content easier to read, scan, and understand

• Strengthen your internal linking and navigation

• Enhance accessibility and multilingual setup

• Implement Local SEO best practices

I use WordPress most often, but I'm happy to discuss other platforms too.

Optimisation that starts with understanding

Before anything gets fixed, I take the time to audit your website, understand your audience, and clarify your goals. I’ll walk you through what’s working, what could be improved, and where we can have the biggest impact, always in plain language. You’ll never be left in the dark.

Let's make your website work harder

Whether you're welcoming guests to a physical space or running a fully digital business, your website is often your first impression. I'll help you make it count, and ensure it keeps working for you long after the design is done.

Have questions? I’ll always make time for them. Let's work together to optimise your site for performance, visibility, and impact.